Save months of work with Bonanza Design's unique prototyping methods
Fulfin were looking to improve the user experience on their app and approached Bonanza Design with a proposal to simplify a process: applying for a loan as a small business. Bonanza Design conducted research into the fintech world in order to understand Fulfin’s position among its market competitors. The client provided us with their own research; amalgamating the two allowed for a deep understanding of the market and laid solid groundwork from which to begin the sprint.
The Bonanza Design team officially kicked off the project by facilitating a three-hour workshop with the Fulfin stakeholders to get a full understanding of their vision. Discussions centred on buyer personas, emphasising potential new features, and storyboarding the user journey. Fulfin’s concept to improve the user experience expanded and took shape into several new features: keeping track of a loan application; easier communication between Fulfin and their customers; a simplified process to take out multiple loans; and offering guidance to small businesses on the best loan for them.
The work between Fulfin and Bonanza Design in Week 2 produced a strong foundation for Week 3. The user flows and features had been clarified from Fulfin’s original ideas and agreed upon by both teams. Bonanza Design’s iteration processes ensured that Fulfin stayed active and involved at every step. At the end of the week, Bonanza Design were able to provide four mid-level prototypes, each moving closer to Fulfin’s vision.
Once the final mid-fidelity prototypes and UI style had been approved by Fulfin, the sprint moved on to its final stage: designing the high-fidelity screens for both desktop and mobile usage. By the end of the sprint, the team presented Fulfin with a fully-realised conception of their original idea, an app with a streamlined user journey that centred the comfort and understanding of the customer.
I arrived on the Berlin Start-Up scene in those halcyon times of 2012. In a few years I had gone from designer to a member of two founding teams: first Grover, a unicorn startup offering pay-as-you-go services, and then Kenjo, a revolutionary HR management software.
As a consultant, I have seen companies created and destroyed and witnessed founders run through the same cycles of mistakes.
According to ‘The Founder’s Handbook’, 9 out of 10 startups are doomed to fail. Founders waste their time on busy work and day-to-day minutiae. To succeed, you need to excel at creating unique value for your users on a continuous basis at scale.
So ask yourself: As a product leader, where do I want to spend my time? Recruiting and managing teams? Or iterating on my product offering to design an outstanding user experience?
Get in touch today and let Bonanza Design become your design department.
Bonanza Design brought the client's brand and image to the next level, obtaining positive responses from the client. They established an efficient workflow by collaborating with the client through Figma. Customers can expect a highly skilled team of professionals who can deliver on their promises.
Bonanza Design’s involvement has helped establish a quick-working and cost-effective proposition testing process. The highly specialized team collaborated on a daily basis with the client to deliver results in a third of the time it would’ve taken using traditional methods.
The internal team was delighted with the project's outcome and the insights that Bonanza Design provided throughout the engagement. The team fostered a culture of rapid iteration and delivery, which not only streamlined their workflow but positively affected the client's internal processes as well.
Showcasing ample control of their expertise and the willingness to undertake a collaborative work experience, Bonanza Design continues to deliver top-notch solutions that mirror the needs and expectations of their client. The team is both feedback- and detail-oriented, ensuring a smooth partnership.
Bonanza Design’s work exceeded internal expectations and garnered high praise after user testing. They managed the process well by having weekly meetings, providing guidance, and maintaining a constant feedback channel. The team’s quick pace and creativity were hallmarks of their work.
